What is the Credit Card Competition Act?

The Credit Card Competition Act is a piece of proposed legislation aimed at increasing competition in the credit card industry by reducing the dominance of major credit card networks, primarily Visa and MasterCard. This act seeks to provide merchants with more options for processing credit card transactions, thereby lowering costs and potentially benefiting consumers through stabilized pricing and enhanced services. For credit card issuers, the potential passing of the Credit Card Competition Act could disrupt the current rewards points business model as well as restrict lending criteria.

Credit Card Competition Act, Explained

The Credit Card Competition Act was introduced to address the high fees associated with credit card transactions, which have long been a burden for merchants. These fees, known as interchange fees, are set by credit card networks and can significantly impact the operating costs of businesses, particularly small and medium-sized enterprises.

The primary goal of the act is to introduce more competition into the credit card processing market. It proposes that banks issuing credit cards must offer at least two network options for transactions, one of which cannot be either Visa or MasterCard. By doing so, the act aims to break the duopoly held by these two giants, encouraging the entry of smaller, often more innovative players into the market. This increased competition is expected to drive down processing fees and promote fairer practices within the industry.

Will the Credit Card Competition Act Pass?

The fate of the Credit Card Competition Act is still up in the air. The bill’s sponsors hope to see it receive a standalone vote this year since it failed to join the National Defense Authorization Act (NDAA) as an amendment in 2022 and 2023. Advocates believe the act will provide much-needed relief to merchants and consumers, creating a more competitive and fair marketplace. Conversely, opponents, mainly large financial institutions and credit card networks, argue that it could upset the current system, potentially resulting in reduced credit availability and changes to rewards programs.

What to Expect if Congress Passes the Credit Card Competition Act

If Congress passes the Credit Card Competition Act, several significant changes will likely unfold, impacting merchants and consumers. Here are some potential outcomes:

Lower Operating Costs for Merchants

One of the most immediate effects of the act would be the reduction in interchange fees that merchants have to pay for processing credit card transactions. With increased competition among credit card networks, merchants would likely benefit from lower processing costs. This expense reduction could be particularly beneficial for small businesses, which often operate on thin margins.

Stabilized Pricing for Consumers

Lower operating costs for merchants could translate into stabilized or even lower consumer prices. When merchants save on processing fees, they may pass on these savings to customers through reduced prices or by avoiding price hikes. This stabilization could be especially noticeable in sectors where margins are tight, and every cost-saving measure can make a significant difference in pricing strategies.

Enhanced Consumer Experience

The Credit Card Competition Act could significantly enhance the consumer experience by allowing retailers to reinvest savings from lower transaction fees. With reduced costs, merchants might hire more employees, improving customer service and reducing wait times. Businesses could also use these savings to open new locations, making their services more accessible to a broader audience. Retailers might also expand their product and service offerings, giving consumers various choices. Overall, these reinvestments could lead to a richer, more convenient customer shopping experience.

Shift in Rewards Programs

One potential downside for consumers might be changes in rewards programs. Major networks and issuers often fund generous rewards programs through the fees they charge merchants. With lower interchange fees, the revenue available to support these programs could decrease, leading to a possible reduction in rewards or a shift in the structure of rewards programs. Consumers might see fewer cashback offers, travel points, or other incentives currently funded by high merchant fees.

Rise in New Perks

Conversely, the competitive pressure to attract cardholders could also lead to the introduction of new perks. Smaller networks and new entrants might offer unique benefits or targeted rewards to entice consumers to use their cards. These perks could include personalized offers, enhanced customer service, or niche benefits catering to specific consumer needs and preferences. For instance, consumers who rely on points for air travel may instead receive new perks such as easier access to airport lounges and other ways to elevate their status with airlines. 

Reduction in Available Credit

Another potential impact could be a reduction in credit availability. If the revenue from interchange fees diminishes significantly, credit card issuers might tighten their lending criteria to mitigate risks and maintain profitability. This tightening could make it more challenging for some consumers, particularly those with lower credit scores, to obtain credit cards or maintain their current credit limits.

Stay Updated on the Latest Banking News with BankersHub

BankersHub is a leading provider of financial certifications and training solutions. As regulatory changes in the financial sector arise, our unique courses and certification programs can prepare you and your staff for the challenges your institution faces ahead. The BankersHub learning management system is designed to accommodate your busy schedule, allowing you to stop and start online sessions as needed. Whether you’re interested in brushing up on the latest regulatory changes or pursuing a banking certification, we can help. Explore our wide range of courses today! 

Wipfli

UDAAP: Avoiding Consumer Harm & Monitoring for Consumer Complaints

September 30, 2024 @ 2:00 pm – 3:00 pm – This lending compliance webinar will review best practices, procedures, and tools to strengthen your UDAAP compliance program, as well as review how to incorporate the requirements of the new Fair Debt Collections Practices Act into your UDAAP program.

Read More »
ACH-Returns

ACH Basics 3-Part Bootcamp

September 23, 2024 – September 25, 2024 @ 2:00 pm – 3:00 pm – This three-part series focuses on the basics of ACH, including the history of the network, defining the parties of ACH transactions, their roles and responsibilities, and the transaction flow and settlement process. In addition, we will cover all aspects of exception item processing, including your options in handling unauthorized transactions, stop payments and revoked authorizations. […]

Read More »
Cash Flow

Why EBITDA Doesn’t Spell Cash Flow

September 24, 2024 @ 12:00 pm – 1:00 pm – EBITDA (Earnings before Interest, Taxes, Depreciation, and Amortization) is a popular measure of cash flow, but it is not accurate, and those who rely on it as an indicator of repayment ability will be deeply disappointed

Read More »

More Posts

14 Effective Deposit Growth Strategies for Banks

Banks face significant challenges in growing their deposit bases in an era of unprecedented competition and evolving consumer expectations. Modern financial institutions must deploy innovative and customer-centric strategies to attract

Digital Banking Frauds

9 Types of Digital Banking Frauds to Be Aware Of

The banking industry has undergone a remarkable transformation in the era of digitization, enabling seamless transactions and improved customer experiences. However, with these advancements come sophisticated threats that target digital

EBITDA

What is EBITDA & Is It Reliable?

EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a metric that often sparks lively debate among financial professionals. Stripping out the cost of certain expenses may provide a clearer

What is a Fair Lending Risk Assessment?

A fair lending risk assessment is a critical process financial institutions use to ensure they comply with fair lending regulations. These laws aim to prevent discrimination in lending practices and