Overview of this Topic 

Join us for an insightful webinar tailored for CEOs, CMOs, marketing directors, and coordinators. Explore the world of Generative AI, understand its fundamentals, and learn how to leverage it to enhance efficiency in your marketing strategies.

Key Learning Objectives of this Topic:

• The basics of Generative AI - ChatGPT is one of many AI programs you can use
• Pros and cons of using AI
• How generative AI is transforming the financial marketing landscape.
• Key applications, from personalized campaigns to data-driven content creation.
• How to use AI in marketing to increase efficiency and generate written and visual content
• How to use AI to create complete marketing campaigns including, social media, blogs, visual assets and in branch pop
• Strategies to overcome challenges and navigate ethical considerations.