Posts tagged with "banking education"

How to Talk to your CEO about Social and Digital Marketing

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Social Media and Digital Marketing are now considered traditional marketing, yet many CEO’s and senior management teams are still balking at implementing marketing campaigns through these channels. Instead, institutions are posting pictures of their oldest customer with their birthday cupcake or reminding everyone the bank will be closed on President’s Day. All positive posts, but social channels can do so much more for your institution.

Unfortunately, financial institutions, especially smaller ones, still lag significantly behind the larger competitors with developing, implementing and achieving goals related to social media. This is particularly evident in an ABA study that showed just how much financial institutions are lagging in leveraging social media.

“There’s clearly work to be done. Only a minority of respondents strongly agreed with the following statements that characterize a robust social media strategy:
• We have developed a clear statement of the goals we want to accomplish through social media. (17%)
• We have implemented a plan for what time of day we post on social media. (18%)
• We have implemented a plan for how frequently we post. (33%)
• The social media channels we use align with the target audience we are trying to reach. (23%)”
“State of Social Media in Banking”, (c) 2017, American Banking Association, p13
https://www.aba.com/Products/Endorsed/Documents/ABASocialMedia_Report.pdf

Attendees to this social media event will leave with a better understanding of questions and statements such as:

  • Why can’t I see our posts on Facebook? -this is a SMH question, but I know CEO’s ask so we’ll give an answer
  • With the new Facebook algorithm no one is going to see what we do anyway.
  • How do we avoid compliance issues?
  • Our customers don’t want to engage on social, we don’t even have many Facebook followers
  • Our current messaging platform works just fine — yet they can’t define fine and say they want more customers, so it must not be working so fine

Over the course of an hour, attendees to this timely banking webinar will get answers for the statements and questions your CEO puts forth as the barrier to your institution joining the 21st century and prepare yourself.

This will be fun and helpful and you’ll walk away with verbiage to help you have a conversation with your C-suite about social media interaction.

Date of Event

Wednesday, December 5, 2018
12:00 – 1:00 pm ET
11:00 – 12:00 pm CT
10:00 – 11:00 am MT
9:00 – 10:00 am PT

Pricing
$249 for Webinar plus playback*
*Playbacks do NOT expire and may be shared internally

Credits

  • 1.2 AAP Credits
  • 1.0 CPE Credits

Your Speaker

Lisa Beck
President – Cypress Resources

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About Lisa Beck

Lisa is a nationally recognized strategic marketing executive and business development professional with an extensive background in the financial services and mid-sized business arena. She has successfully transitioned brands and created a national brand with three unique business units. Lisa’s experience encompasses a broad spectrum of financial industry knowledge, skills and experience. Skilled at developing and leading teams to successfully achieve growth plans, she demonstrates a proven success creating sales and marketing strategies on a national platform evolving brands to match business objectives.

Updating your Bank’s BSA/AML/OFAC Risk Assessment

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The risk assessment process should be considered a living process. According to the FFIEC Examination Manual: “An effective BSA/AML compliance program controls risks associated with the bank’s products, services, customers, entities, and geographic location; therefore, an effective risk assessment should be an ongoing process, not a one-time exercise. Management should update its risk assessment to identify changes in the bank’s risk profile, as necessary (e.g., when new products and services are included, existing products and services change, higher-risk customers’ open and close accounts, or the bank expands through mergers and acquisitions). Even in the absence of such changes, it is a sound practice for banks to periodically reassess their BSA/AML risks at least every 12 to 18 months.”

An effective BSA/AML/OFAC risk assessment is one that assists a financial institution in identifying inherent risks, the control environment and residual risk in order to identify the institution’s risk profile. As stated in the FFIEC Examination: “Understanding the risk profile enables the bank to apply appropriate risk management processes to the AML/compliance program to mitigate risk. There are many different types of risk assessments that are suitable. Financial institution management should identify the method or format best suited to identify their specific risk profile.

This insightful BSA Webinar will discuss the following points:

  • The risk assessment process
  • Risk factors to consider addressing
  • Developing the financial institution’s BSA/AML program based upon its risk assessment
  • Updating the risk assessment
  • What the FFIEC Examination Manual recommends bank examiners consider in reviewing risk assessments

 

Pricing

$249 for Webinar and Playback*
*Playback has no expiration and may be shared internally

Dates of Event

Thursday, August 16, 2018

  • 2:00 – 3:00 pm (Eastern Time)
  • 1:00 – 2:00 pm (Central Time)
  • 12:00 – 1:00 pm (Mountain Time)
  • 11:00 – 12:00 pm (Pacific Time)

Credits

  • 1.2 AAP Credits
  • 1.0 CPE Credits

Your Speaker(s)

Dennis Lormel

Founder, DML Associates

About the Speaker

Dennis M. Lormel is a recognized subject matter expert in the anti-money laundering, terrorist financing, and fraud communities. Mr. Lormel is an accomplished speaker and is routinely engaged to provide training at industry conferences. In addition, he frequently participates in media interviews that reach both the U.S. and international markets. This exposure and his vast experience in the law enforcement and consulting fields have afforded him the opportunity to develop a unique and diverse network of colleagues and clients.

After the tragedy of 9/11, Mr. Lormel realized that the terrorists needed a financial infrastructure to accomplish the attacks. He immediately established an investigative organization within the FBI that, within days, identified the funding stream that supported these attacks. This is but one example of his expertise in assessing and establishing viable and effective recommendations that produce results.

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Loan Review Best Practices

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Loan portfolios are improving, and we are putting the financial crisis behind us as credit quality approaches pre-crisis levels. Loan growth is on most agendas, but there may be too many financial institutions pursuing a limited number of opportunities. In this environment, it is important to be razor-focused on managing and monitoring portfolios to continue the recovery.

Over the post-financial crisis years, Wipfli has helped banks to hone their credit practices, and this loan training will cover policies and procedures found to be ‘best practices’. The presenters will also challenge you with current regulatory and industry issues that your institution should be addressing.

In this lending webinar, we will cover:   

  • What drives effective portfolio management.
  • Underwriting keystones.
  • Administrative practices worth the effort.
  • Honing of your real estate valuation program.
  • Current regulatory and industry issues.

Pricing

$249 for Webinar and Playback*
*Playback has no expiration and may be shared internally.

Dates of Event

Thursday, August 16, 2018

  • 12:00 – 1:30 pm (Eastern Time)
  • 11:00 – 12:30 pm (Central Time)
  • 10:00 – 11:30 am (Mountain Time)
  • 9:00 – 10:30 am (Pacific Time)

Credits

  • 1.8 AAP Credits
  • 1.5 CPE Credits

Your Speaker(s)

About the Speakers

Eric Van Doren is a member of Wipfli LLP’s risk management team, with over 25 years of experience in the commercial banking industry. He works with financial institutions to provide customer-focused risk management services. Eric classifies loans using the financial institution’s risk rating system and identifies credit risk and trends within the institution’s portfolio.

Cynthia Brzeski brings more than 30 years of banking and credit experience to each loan review engagement for the financial institutions practice of Wipfli LLP. Prior to joining Wipfli, she spent six years as a senior credit officer with a regional bank, with responsibility for credit underwriting and approval, portfolio management, and compliance. With additional experience in commercial credit, credit administration management, workout, compliance, and internal audit, Cynthia is able to provide insight and expertise to her financial institution clients.

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