On Demand Course

Social Media Marketing: Reg Z, RESPA and UDAP

Turn compliance challenges into marketing and lending opportunities.

Learning Objectives

After attending this course, you will be able to:

  • Identify when social media content constitutes an “advertisement” under Regulation Z and recognize the terms that trigger additional disclosure requirements
  • Differentiate between prohibited kickbacks and unearned fees and permissible joint marketing or promotional activities under RESPA Section 8
  • Recognize how the SAFE Act/NMLS framework, the Fair Housing Act, and Regulation B's discouragement and disparate treatment standards apply to lender-generated social media content 
  • Identify the components of an effective social media compliance management program consistent with FFIEC guidance, including governance, training, oversight, and audit 
Rebekah Leonard 3.4 CPE/ NASBA 2.5 HR
Included with Team Membership

About This Course

Lenders are under a lot of competitive pressure - especially mortgage lenders.  Not only is the real estate market a tougher sell these days, but the professional crowd competing for loans is vast, wide, and often poorly regulated.  Lenders who work for supervised financial institutions are feeling burdened by numerous rules and regulations which are stifling their competitive edge and creative prowess... or so I've been told by lenders trying to claw to the top of influencer-driven social media advertising.  In addition, machine-learning tools are within easy reach to super-customize target audiences and gain the biggest buck from advertising dollars.  What are regulated lenders to do?

Topics covered in this course

Reg Z advertising rules:

  • What IS an advertisement?  If we don’t consider a social media post or digital message an advertisement, can we avoid all the Reg Z disclosure racket?
  • What MUST be included in closed-end ads?  Open-end?  Lenders say disclosures are killing their vibe.
  • Can digital creativity co-exist with disclosures?
  • How can Compliance managers best navigate this conflict?

RESPA Section 8 issues:

  • What ARE kickbacks and unearned fees?  Lenders say referrals and partnerships are the lifeblood of real estate transactions and are needed.
  • What is a Thing of Value? Why does it matter?
  • Who are the settlement service providers we need to be thinking about?
  • There are different subsections of RESPA Section 8.  Learn the details of each and how they apply in the real world.

UDAP and Fair Lending:

  • Are lenders straying from their lending expertise, giving financial advice about the housing market?
  • Could overly-simplified, attention grabbing posts or ads raise UDAP concerns?
  • What risks are presented by a growing reliance on AI generated content?
  • How might targeted marketing efforts present disparate treatment worries?
  • Lenders are seeking engagement with users. Is all engagement good?
  • How can Compliance managers protect against UDAP and fair lending risks?
  • What do the NEWLY REVISED Reg B changes mean for all of this?

Who Should Attend

  • Compliance staff
  • Risk managers
  • Loan policy makers
  • Lenders
  • Marketers and audit

 

* This course does NOT qualify, nor meet the National Standard for NASBA accreditation. 

Your Instructor

Rebekah Leonard
Rebekah Leonard

Rebekah is the owner of Elucidate LLC, a compliance training and consulting company. Elucidate means to "make clear, explain, throw light upon", and describes Rebekah's desire to illuminate the complexities of compliance with passion and fun. She's created and produced a TRID music video parody and several Compliance Breakout escape rooms, which she frequently provides at state banking compliance conferences. She is an accomplished speaker and regularly provides webinars through BOL and Compliance Resource. Rebekah is currently serving as the VP Director of Compliance for a $6 Billion community bank in Montana. She began her career in 1995 at a private lending company, but soon settled into banking, where she's covered nearly all of it - customer service and teller work, loan processing and review, and security and business continuity. She now oversees CRA, BSA and all aspects of compliance as a senior leader. She has successfully navigated numerous FDIC Compliance, CRA, and BSA Exams. Rebekah has a bachelor's degree in Organizational Leadership from Chapman University (Magna cum Laude), attended the American Bankers Association National Compliance School in 2003, and has held her Certified Regulatory Compliance Manager designation since 2006.

CPE & Accreditation

This course qualifies for 3.4 CPE/ NASBA. Your certificate and transcript are available immediately upon completion.

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CPE/NASBA - QAS Self Study

Noggin Guru, Inc. dba Lorman Education Services and BankersHub is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539.

Please note: You must attend at least 50 minutes to obtain credit. Final CPE approval belongs with each state's regulatory board. Credit is based on a 50-minute credit hour.

For more detailed information about the course, including the outline, content, and objectives, please refer to the 'Description' tab on this webpage.

Field Of Study: Communications and Marketing
Prerequisite: Basic knowledge of the banking industry, business, or law
Level of Knowledge: Intermediate
Advanced Preparation: None
Delivery Method: QAS Self Study

Requesting CE:
Upon completion of this course, please email creditrequest@nogginguru.com to obtain a CE certificate.

Training your team?

This course is covered under team memberships.

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Buying for yourself?
$ 249
Included with Team Membership
Training your team?

This course is covered under team memberships.

See Team Memberships
$ 249
per attendee