Agenda

Advertising compliance has always been a challenge!  There are multiple rules and regulations covering every aspect of banking, and new technologies presenting new risks for financial institutions. 

Moreover, Compliance and Marketing have different perspectives and goals in advertising.  One is not more important than the other, but rarely are they in harmony.  How can they work together for the good of the institution?

 Join this 2 hour live course to cover these topics:

• Relationship builders between compliance and advertising
  • Being approachable, credible, and reliable
  • Being respectful, helpful, and timely 
  • Show appreciation, genuinely
  • Allow people to Save Face
  • The power of humility and humor
    
• Deposit account advertising
  • FDIC Insurance (THREE different compliance dates between 1/1/25 – 3/1/26!)
  • Non-Deposit Investment Products
  • Lotteries, Raffles, and Give-aways
  • CAN-SPAM 
  • Truth in Savings / Reg DD
• Loan account advertising
  • Truth in Lending, Reg Z, and triggering terms
  • Fair Lending
  • RESPA Section 8 joint advertising
  • SAFE Act rules for Mortgage Loan Originators

Learning Objectives

After attending this presentation, participants will be able to….

• Define what IS “advertising” and an “advertisement”?  Does it vary between regulations?
• Describe the various requirements for several different regulations, including the risks presented by digital platforms and AI.
• Explain when compliance can say “yes” to an ad, when it has to say “no”, and when it can say “no, but here’s how instead”.
• Recognize how to build and keep a good relationship with marketing professionals who may not understand compliance intricacies.

Who Should Attend:

Compliance staff, marketing staff, bank managers, loan operations, deposit operations, senior managers, and audit staff.