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Power of Banking Verticals and Niches – The ‘Secret Sauce’

March 14 @ 2:00 pm - 3:00 pm EDT


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While there may be no “secret sauce” in banking, focusing on a vertical or niche may be as close as it comes. Banks that emphasize specific industry verticals or operate with a niche lending or payments-related business outperform “generalist” lenders in both the retail and business spaces. Origination costs are lower, risk quality is higher, and pricing reflects the value of expertise and a relationship. Banks need to develop verticals as a way to generate sustainable profitability and make inroads into new growth areas.

This banking webinar shows the power of this approach and provides a step-by-step roadmap for banks trying to determine how to create one or more niches.


$249 for Webinar and Playback*
*Playback has no expiration and may be shared internally. 

Dates of Event

Thursday, March 14, 2019

  • 2:00 – 3:00 pm (Eastern Time)
  • 1:00 – 2:00 pm (Central Time)
  • 12:00 – 1:00 pm (Mountain Time)
  • 11:00 – 12:00 pm (Pacific Time)


  • 1.2 AAP Credits
  • 1.0 CPE Credits

Your Speaker(s)

Charles Wendel
Financial Institutions Consulting

About the Speaker

Charles Wendel, the President of Financial Institutions Consulting (FIC), had extensive practical experience as a bank lender, relationship manager, and workout specialist before becoming a management consultant. Prior to founding FIC over 20 years ago, he was a Partner at Mercer Consulting and an Engagement Manager with McKinsey & Co., Inc.

Charles has consulted to money center and regional banks, insurers, and diversified financial services companies, both in the U.S. and 15 other countries.

Charles earned an M.B.A. in Finance and Marketing from Columbia University in addition to an M.A. and M.Phil. in English; he received his undergraduate degree from New York University.

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March 14
2:00 pm - 3:00 pm
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